So, Lorde is a New Zealand singer that's slowly getting her sound heard over here in the States thanks to YouTube. Honestly, I think YouTube has single handily helped unknown artist get noticed more than any technology since we learned how to record sound. Things can quickly go viral without any major label push. Anyhow, it's hard to believe Lorde is under 18 because there's a level of depth in her voice that normally isn't heard from someone her age singing pop. Her new song "Tennis Court" does have plenty of teen angst to showcase her age. Hey, write what you know is what I always say. It comes out way more honest when it's written from common experiences.
The video is pretty stripped down. Not sure what to make of it even after several views. I guess that's a good thing. Keep your audience guessing. Cool hook and some clever lyrics.
"Royals" is Lorde's first single. Might as well post that since we are on the subject of this new talent on the pop scene. Looking forward to seeing what she can do with an entire album. She has a very similar pop sound to Charli XCX. It's a good year for young female singers in the pop scene. It's sad that I can't seem to get my ears to gravitate towards anything a US pop singer makes. I wonder why?
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